Learning goals
The course provides an overview on Digital Strategy with a focus on the online communication plan, how to create a content strategy based on data and the competitor audit, by providing the basis for an investigation on online competitors through a manual analysis and the use of specific tools.
Participants Profile
All the corporate population, in particular specialists and heads of Marketing,Sales , CRM, Customer Care, Communication, Direct Channels, Organization, IT
Course contents
Definition and operating elements
Content marketing and online communication plan
Content Strategy Data-Driven
Competitor Audit
Le skill che maturerai
Digital marketing
Content marketing
Digital strategy
Categories
Course's detail
| Start | Always available | |
|---|---|---|
| Termine | Always available | |
| Mode | E-learning | |
| Duration | 20 minutes each | |
| Languages | italiano,English | |
| Level | Basic | |